Citi’s Andres Wolberg Stok on ‘Couch Commerce’ Tablet Transactions

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Citi’s Andres Wolberg-Stok on ‘Couch Commerce’ & Tablet Transactions

Mobile banking today is not exactly what banks thought it would be when they set out to create what they thought their customers wanted.

“The notion that these services were only going to be used on the go was a bit of an illusion,” said Andres Wolberg-Stok, SVP of Mobile and Emerging Technologies Strategy Lead, Citi. “Why would you get up and go use your desktop computer or laptop, when you can just do it from your couch?”

This is just one of the revelations Wolberg-Stok and his colleagues have come to over their years of studying mobile banking trends. In this podcast, he also discusses the difference between mobile phones and tablets – a huge area of opportunity for banks, he says, particularly through the utilization of imagery.