Larry McClanahan

VP- Director of Digital Delivery
Fifth Third Bank

Mr. McClanahan currently serves as Director of Digital Delivery for Fifth Third Bancorp. In this capacity he is responsible for managing the strategic direction and execution of Fifth Third’s ATM, Internet Banking and Mobile Banking channels for Consumer and Small Business markets.

Check out the incredible speaker line-up to see who will be joining Larry.

Download The Latest Agenda

2014 AGENDA: Day 2: Omni-Channel & Big Data Day

Monday, April 4th, 2016

10:00 FIRE-SIDE CHAT: Determining How To Bring Digital To The Branch By Utilizing Mobile, NFC & Other Newer Technologies

The retail banking industry is at a key turning point. The cost of managing customers through massive branch networks is outstripping many banks’ ability to generate profits.
Meanwhile, a jaded consumer base increasingly interacts with their banks through virtual channels. Ultimately, these two forces will lead to new distribution models, customer experience platforms, crowd-sourced business models and other game-changing innovations that will redefine the banking industry.

This session will look at:
• Understanding where the starting point for the branch of the future begins
• Getting to grips with the KPIs/metrics to measure success & profitable
• How do you measure success in branch of the future?
• Investigating the latest technologies to deploy in the branch to create a more digital experience
• Examining what branches will look like in two, five & ten years time