Mitch Rose

Engineers may have figured out how to seamlessly distribute content across digital channels and even transform print into digital formats, but the efficient creation and adaptation of copy is still a struggle in many companies. We’re gaining new ways of managing our messages, distributing them, and displaying them in clever ways on multiple screens, but old methods of developing content, sending it though marketing review, and adapting it may not be enough. This session will address:
• How the traditional models of developing content in large enterprises with very independent LOBs is inefficient.
• Advanced content distribution presents branding challenges.
• The customer’s single view of a multiple-LOB brand and his/her expectations of content and brand consistency.
• Creating a new model of content development, adaptation, and distribution.