Aashir Shroff

Global Account Manager, Financial Services
Wells Fargo

Aashir Shroff is Vice President of Mobile Banking and Payments for Wells Fargo's Digital Channel Group. Working in mobile for the past 10 years, Aashir has garnered much success by leading a variety of business development, product management and marketing functions. Aashir's career with Wells Fargo began in 2008 as an early member of the Wells Fargo mobile team. Throughout his tenure, Aashir and his teams have led efforts to help foster growth and deliver success for the mobile channel. Prior to Wells Fargo, he worked for both industry leaders and startups. He is a frequent guest speaker and contributor on mobile banking and payments topics.

Check out the incredible speaker line-up to see who will be joining Aashir.

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2014 AGENDA: Day 1: Mobile Day

Friday, March 4th, 2016

08:45 PANEL: Building For Mobile First-How Do You Prioritize What To Include On Mobile Vs. Tablet Vs. Online?

More than ever before, consumers are moving between different media channels, platforms and devices to make get the most out of their time. According to Google, over 90% of people switch between digital devices in order to accomplish tasks. What additional data does this provide? How do financial institutions take and use this to create a more personalised customer experience?

Takeaways include:
• What are the top features & functionalities to focus on for each device type?
• How Will That Shift In The Next 2-3 Years?
• Historically financial services only had transactional data to analyse trends, now they have a wealth of information on customer touch points - but how do you use this to improve customer experience?
• The year of the mobile has been – and continues. Huge growth in mobile usage provides even more data but how do we understand how mobile changes customer behavior?
• Customers are using multiple devices and visiting sites more frequently – how do financial services adapt to this?
• How far can you push personalisation without creating a disjointed customer journey?