NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL


Andres Wolberg-Stok

Global Mobile and Tablet Banking Director
Andres is the founding head of a global business team responsible for Citi’s innovation in digital platforms, advanced customer features and the integration of digital payments. He joined Citi from an international personal-finance startup and has served in a variety of digital roles since then, first for Citi Latin America, then for Citi's U.S. consumer businesses, and, since 2012, globally. In 2015, Andres co-led the teams that made Citi the first bank with an Apple Watch app. Previously, as Citi's first global head of mobile banking, he was the lead inventor of Citi Mobile Snapshot -- the patented 2014 breakout feature that made Citi the first major U.S. bank to offer no-login account access. He also led the teams that designed and built Citi’s global mobile banking app and its award-winning, critically-acclaimed consumer banking tablet app. Prior to becoming a banker, Andres was a foreign correspondent and international news executive. He hobnobbed with heads of state and ministers; had tea with mass-murderer military dictators; was driven, blindfolded and at gunpoint, around the capital of Paraguay after midnight; and raced in a car at 120 mph along the edge of a minefield in Croatia. He finds most days in banking very manageable.

09:30 Developing A Digital Strategy Framework That Is More Objective & Less Form Factor And Platform Specific

When our lineup of digital channels expanded from web to mobile and then to tablets, for a while it all seemed relatively manageable. But now, we can see over the horizon and we know better: in a world of “wearables”, of tablets and laptops that become increasingly indistinguishable, and of an Internet of Things in which everything is connected to everything else and to the Cloud, we simply won’t be able to keep building and managing new channels and touchpoints from scratch every time. So, how do we cope with the blurring of the lines between channels and between an exploding number of device classes?

Join this session for a discussion of...
• How the familiar distinctions between devices are rapidly starting to blur – just as we were getting comfortable
• How the emerging age of new types of devices and connections will leave us no option but to rethink the way we dice and slice our offerings
• What our customers will be expecting – and demanding – and why
• Formulating service and user-interface strategies that let us provide the information and services users need, across channels and touchpoints
• A vision for an integrated framework to develop your digital strategies – the Modularization approach

Check out the incredible speaker line-up to see who will be joining Andres.

Download The Latest Agenda