NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL


Bianca Buckridee

Social Media Operations Manager
Bianca Buckridee leads Social Media Operations at JPMorgan Chase, where she is responsible for building out the bank’s social customer service channels, including @ChaseSupport. Her team is the first at Chase to cross multiple lines of business – with specialists from Consumer & Business Banking, Credit Card Services and Home Lending. Prior to joining JPMorgan Chase, Buckridee was at SunTrust Bank, where she launched their first social media engagement service team. Coupling these experiences, Buckridee has a strong track record of launching and aligning social service engagement strategies with other branding and public relations efforts.

Buckridee has been lauded as one of the pioneers and thought leaders in the social customer service field. She is a noted speaker, often championing the cause of incorporating social care into marketing and customer experience strategies. In September 2012, Buckridee was profiled in American Banker and in June 2013, Bank Innovation named her as an Innovator to Watch. In April  2013, her team earned a Webby Awards Honoree for Social Customer Service. In December 2013, Buckridee was honored by The Social Media Leadership Awards for demonstrating best practices in Banking.

12:10 PANEL: Leveraging Social To Further Innovation In The Financial Services Industry To Improve Insight, Drive Loyalty, And Create Killer Customer Experiences

Kip Wetzel is the Vice President of Capital One's Enterprise Social Team. Kip is responsible for the cross-enterprise alignment, standardization, optimization, and strategic growth of Capital One's social presence. Kip focuses on collaborating with key Capital One business functions, defining social strategies that differentiate Capital One, and delivering measurable customer and business value through social media.

Prior to Capital One Kip drove Comcast's social media monitoring and engagement strategy with the @ComcastCares team. This session will look beyond how to drive followers & engaging communities. It will look at how you can incorporate social into your innovation pipeline. Stay tuned, this is going to be exciting.

Check out the incredible speaker line-up to see who will be joining Bianca.

Download The Latest Agenda