Bianca Buckridee

Bianca Buckridee leads Social Media Operations at JPMorgan Chase, where she is responsible for building out the bank’s social customer service channels, including @ChaseSupport. Her team is the first at Chase to cross multiple lines of business – with specialists from Consumer & Business Banking, Credit Card Services and Home Lending. Prior to joining JPMorgan Chase, Buckridee was at SunTrust Bank, where she launched their first social media engagement service team. Coupling these experiences, Buckridee has a strong track record of launching and aligning social service engagement strategies with other branding and public relations efforts.

Buckridee has been lauded as one of the pioneers and thought leaders in the social customer service field. She is a noted speaker, often championing the cause of incorporating social care into marketing and customer experience strategies. In September 2012, Buckridee was profiled in American Banker and in June 2013, Bank Innovation named her as an Innovator to Watch. In April  2013, her team earned a Webby Awards Honoree for Social Customer Service. In December 2013, Buckridee was honored by The Social Media Leadership Awards for demonstrating best practices in Banking.