27 - 29 April, 2014
Microsoft , Singapore, FL
Industry Director, Financial Services
Company executives are facing tremendous challenges as they try to navigate through today’s customer-driven landscape. As this generation of consumers’ expectations and technological capabilities continue to evolve so too must the analytics used to measure the experiences they have with companies and organizations. ForeSee Director, Brendan Deasy, will discuss the need for a comprehensive system of metrics that eliminates metric silos to better support today’s multi-channel, multi-device world we live in. He will explain how this new generation of predictive customer experience analytics can be a strategic asset and help increase the velocity of growth for your business. This session will explore: • What the next generation of Customer Experience Analytics is and how it will help you better understand and improve the customer experience • How predictive customer experience analytics can help you manage your business more effectively and drive deepened relationships • How customer centricity requires a holistic view across customer journeys rather than in channel silos.