Brendan Deasy

Industry Director, Financial Services
ForeSee

As ForeSee’s Industry Director, Financial Services, Brendan brings years of experience and insight to the financial services customer experience. Before joining ForeSee, Brendan was VP of Web Operations at OppenheimerFunds where he was responsible for maintaining the quality of the user experience across all digital, mobile, and application channels. Prior to that, Brendan was responsible for web and portal initiatives at Fannie Mae and the AES Corporation (a global power provider in 27 countries).

Brendan is a graduate of New York University.

Check out the incredible speaker line-up to see who will be joining Brendan.

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2014 AGENDA: Day 2: Omni-Channel & Big Data Day

Monday, April 4th, 2016

11:30 Innovating Analytics: Gaining A Competitive Advantage In A Customer-Driven World

Company executives are facing tremendous challenges as they try to navigate through today’s customer-driven landscape. As this generation of consumers’ expectations and technological capabilities continue to evolve so too must the analytics used to measure the experiences they have with companies and organizations. ForeSee Director, Brendan Deasy, will discuss the need for a comprehensive system of metrics that eliminates metric silos to better support today’s multi-channel, multi-device world we live in. He will explain how this new generation of predictive customer experience analytics can be a strategic asset and help increase the velocity of growth for your business. This session will explore: • What the next generation of Customer Experience Analytics is and how it will help you better understand and improve the customer experience • How predictive customer experience analytics can help you manage your business more effectively and drive deepened relationships • How customer centricity requires a holistic view across customer journeys rather than in channel silos.