Dan Dickinson

VP Digital Banking
Equitable Bank

After spending several years at BMO Bank of Montreal, most recently as Managing Director of Online & Mobile Banking, Dan has spent the last 18 months at Equitable Bank in Toronto building a new branchless bank. Dan tweets sporadically at @digitalbankguy, is in perpetual need of an espresso, and never wears a tie. Ever.

Check out the incredible speaker line-up to see who will be joining Dan.

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2014 AGENDA: Day 1: Mobile Day

Friday, March 4th, 2016

11:55 Beyond Servicing PANEL: How Do You Use Mobile For Acquisition & How Do You Monetize It?

Mobile has hit a new era. The majority of North American Financial Institutions have a mobilized website and some sort of App strategy. Now it is time to move beyond the basics and look at how we can leverage what we already have in place. This session will investigate:

• What else is there? What advantage / benefits do experience based interactions offer financial services?
• What are the next level of services that customers want?
• Data tells us customers are 3x more likely to use mobile influence offline- how can we leverage that for apps?
• Responsively designed app? There are different ones for websites
• Intelligently adjust to Android, iPhone, Windows etc
• App v mobile websites: time/ resource dedication
• Focus on which operating systems, what the differences are and how to get the best from each one without requiring a huge amount of bespoke work on each area