NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL


Dan Marks

CMO- Financial Services
Sears Holdings Corp.
Dan Marks is the Chief Marketing Officer for First Tennessee Bank, one of the two primary business units of First Horizon National Corporation. First Tennessee is one of the leading banks in the southeast and a Top 30 bank in the US. It has been nationallyrecognized by independent research organizations such as Greenwich Associatesand JD Power for leading customer satisfaction.

Dan is responsible for allmarketing and consumer digital/eCommerce channels for First Tennessee, a nearly billion dollar revenue business unit of First Horizon National Corporation. Danis frequently asked to speak at leading events around the world on Marketingand Digital topics such as Mobile, Social Media.

Dan has a MBA from Vanderbilt University and a BS from Belhaven University. He serves as Co-Chair of the Dallas CMO Collective.  Dan also actively serves in the localcommunity, sitting on the boards or equivalent for the Memphis Music Foundation,Dixon Gallery and Gardens, and Second Presybterian Church. 

08:45 PANEL: Building For Mobile First-How Do You Prioritize What To Include On Mobile Vs. Tablet Vs. Online?

More than ever before, consumers are moving between different media channels, platforms and devices to make get the most out of their time. According to Google, over 90% of people switch between digital devices in order to accomplish tasks. What additional data does this provide? How do financial institutions take and use this to create a more personalised customer experience?

Takeaways include:
• What are the top features & functionalities to focus on for each device type?
• How Will That Shift In The Next 2-3 Years?
• Historically financial services only had transactional data to analyse trends, now they have a wealth of information on customer touch points - but how do you use this to improve customer experience?
• The year of the mobile has been – and continues. Huge growth in mobile usage provides even more data but how do we understand how mobile changes customer behavior?
• Customers are using multiple devices and visiting sites more frequently – how do financial services adapt to this?
• How far can you push personalisation without creating a disjointed customer journey?

Check out the incredible speaker line-up to see who will be joining Dan.

Download The Latest Agenda