NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL


Deva Annamalai

SVP, Marketing Technology and Data Insights
Zions Bancorporation

11:15 Using Data Mining And Predictive Analytics To Measure & Learn From Mobile Data, As Well As Integrate It With Other Channels, To Create A More Personalized Customer Journey

Traditional Marketing as we know is dead. In this new age, CMO and CIO will have to build a strategic partnership to break the Marketing and IT boundaries. Using Customer Analytics, Big Data technologies and Marketing automation across various digital, social and retail points of interaction, an organization will have to redefine the way how it crafts its customer experience.
Customers do not have the patience and tolerance to excuse poor user experience with your brand. How can you re-invent yourself to face this brave new world?

Check out the incredible speaker line-up to see who will be joining Deva.

Download The Latest Agenda