Deva Annamalai

SVP, Marketing Technology and Data Insights
Zions Bancorporation

Deva is a Senior Vice President responsible for managing the Marketing Technology area for Zions Bank. In this role Deva is responsible for smarter marketing initiatives which involve different areas of analytics using customer transactional behavioral, payments and web data. Deva has been with Zions Bank for over 4 years. He has consulted for various Fortune 100 companies in the last 15+ years. His areas of interest include understanding the application of Big data and predictive analytics in improving customer experience and Data Insights.

Check out the incredible speaker line-up to see who will be joining Deva.

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2014 AGENDA: Day 1: Mobile Day

Friday, March 4th, 2016

11:15 Using Data Mining And Predictive Analytics To Measure & Learn From Mobile Data, As Well As Integrate It With Other Channels, To Create A More Personalized Customer Journey

Traditional Marketing as we know is dead. In this new age, CMO and CIO will have to build a strategic partnership to break the Marketing and IT boundaries. Using Customer Analytics, Big Data technologies and Marketing automation across various digital, social and retail points of interaction, an organization will have to redefine the way how it crafts its customer experience.
Customers do not have the patience and tolerance to excuse poor user experience with your brand. How can you re-invent yourself to face this brave new world?