Edwin Wong

Edwin Wong is Senior Director, B2B Strategic Research & Insights at Yahoo. He leads research efforts to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences.

His key studies at Yahoo have included Advertising by Mindset; Connectonomics; Engaging Brand Advocates through Search & Social Media; The Rise of Citizen 2.0 – Radically Rethinking Democracy in the Digital Age; and Passionistas.

Wong has been published in the Journal of Social Psychology. He received his BA from Pomona College.