NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL


Eliel Johnson

Managing Director of User Experience - Mobile, Web & Desktop Applications
Charles Schwab
Eliel Johnson is the managing director of user experience for Charles Schwab. He is responsible for Schwab’s multi-platform design strategy that includes native mobile applications, responsive web solutions and innovation for emerging platforms. Eliel is an accomplished user experience strategist, interaction designer and team leader with over 18 years of experience designing software experiences for mobile, tablet, ebook, web and desktop. Prior to joining Schwab, Eliel worked for some of the largest user experience agencies in the US and Europe, leading design efforts for both start-ups and Fortune-100 companies.

08:10 PANEL: Bringing The Customer Into Everything You Do

How Do You Organize To Deliver A True Omni-Channel Experience? If you look at entire customer journey, what do you need to do to provide a genuine omni-channel journey? How are you organizing to win? In what way are customers interacting with you to help you do that? Where is the line between privacy and creating a useful, personalized experience to the customer? With an
incredible line-up of panelists, this session will investigate:

• When transforming your business to become truly omnichannel, how do you decide where to start?
• Discovering how to set up a multi-channel organization:
• Merging lines and customer cost through channels
• How do we create common objectives and organization goals?
• Customers doesn’t think in terms of channels- how do we make our organizational structure mirror this?
• How do you keep your customer at the heart of your change program, especially when their needs and expectations are changing even as your development is underway?
• As the type of devices used to access content increase year on year, how do you ensure that the customer's experience of your brand is consistently excellent?
• How are these organisations measuring across channels?
• How they are combining data?

Check out the incredible speaker line-up to see who will be joining Eliel.

Download The Latest Agenda