27 - 29 April, 2014
Microsoft , Singapore, FL
Hadley SternVice President
10:30 GOOGLE GLASS CASE STUDY: Investigating How To Go From Launch To Feature In The Most Efficient Way
Prototyping, Iterating & Utilizing Customer Feedback In The Most Effective Way In late 2013, Fidelity unveiled a preview of the first investing app for Google Glass. As participants in Google’s developer program, Fidelity’s R&D division, Fidelity Labs, was granted early access to Glass. As a result, they have used this opportunity to gain first mover advantage in wearable technology apps. The app is designed utilize the unique user interface offered by Google Glass. It’s use cases include the ability to watch market TV news, scroll financial headlines & receive market alerts. Furthermore, it utilizes voice and can also generate market quotes from a company’s logo. This session promises to really shake up your thoughts on wearable technology and how you can apply it to the financial services world.