NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

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Jelmer De Jong

Global Head of Marketing
Backbase
Jelmer de Jong is Global Head of Marketing at Backbase, a software company formed in 2003 that delivers Bank 2.0 online and mobile portal solutions for financial institutions around the globe. Jelmer has focused his career on internet and mobile innovation. He began as an entrepreneur with a company that helped SMBs to sell products online and later joined a start-up to build one of the first global online and mobile trading platforms in the perishable industry. At Backbase, he specialises in marketing the next generation of online and mobile technology to banks and financial institutions so they have the tools to create a superior online, customer experience in the engagement banking era.


12:35 3x Micro Sessions

SESSION # 1 – Creating the Digital Bank of Tomorrow: Launching Backbase Engage

Banking as we know it is changing. Mergers and acquisitions. Software companies like Google and Paypal moving into the financial space and new entrants such as Moven and recently acquired Simple are targeting the customers. Banks need to keep up. To help banks and credit unions to deliver a Simple like omni-channel banking experience, Backbase is launching Backbase Engage at Netfinance 2014. A out of the box direct bank, ready for the next level of banking.

In this presentation, we will share our vision and best practices in implementing the Bank of Tomorrow. With a strong focus on digital and mobile banking, the omni-channel customer journey and how to improve customer loyalty and retention when working in the new era of engagement banking. We will offer clear guidelines in delivering a new Bank 2.0 customer experience that puts your bank on the level of Amazon, Facebook and Apple: exactly what the modern day banking customer expects from financial institutions.

SESSION # 2 – Creative Virtual USA: Talk Type and Tap to get Personalized Answers in Any Channel
SESSION # 3 – Omni Channel Sales & Marketing for Financial Services
SESSION # 4 --WHY DIGITALLY SAVVY FINANCIAL SERVICES FIRMS ARE MORE PROFITABLE presented by Soasta

Since 2008, the financial services industry landscape has changed – drastically. Customer loyalty? It’s fading fast. New competitors? They’re entering quickly and are here to stay. Customer expectations? They never stop rising. Budgets? Tighter than ever. As a result, the pressures to manage costs, improve efficiencies, and maximize return on equity – all within a highly regulated environment, are greater than ever. In other words – financial services needs to raise its compete level.

In turn, the pressure on digital performance professionals has become unrelenting. That’s because the applications and infrastructure that underpins virtually every aspect of the financial services industry has continued to evolve and accelerate, changing how companies acquire, retain, and expand relationships with customers.

At this case study presentation, learn how 2 of the world’s leading brands have implemented digital performance optimization strategies that yielded technological improvements and impressive financial results.


Check out the incredible speaker line-up to see who will be joining Jelmer.

Download The Latest Agenda