NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

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Kip Wetzel

VP, Social Media Buisness Analytics
Capital One
Kip Wetzel is the Vice President of Capital One's Enterprise Social Team. Kip is responsible for the alignment, optimization, and growth of Capital One's ever increasing social media presence.

In this role, Kip leads multiple change functions that focus on strategic differentiation of Capital One's product, community, and customer service presence on social platforms. Prior to Capital One Kip spent seven years in social media and digital product management roles at Comcast's and seven years with Accenture in the communications and high-tech sectors.



12:10 PANEL: Leveraging Social To Further Innovation In The Financial Services Industry To Improve Insight, Drive Loyalty, And Create Killer Customer Experiences

Kip Wetzel is the Vice President of Capital One's Enterprise Social Team. Kip is responsible for the cross-enterprise alignment, standardization, optimization, and strategic growth of Capital One's social presence. Kip focuses on collaborating with key Capital One business functions, defining social strategies that differentiate Capital One, and delivering measurable customer and business value through social media.

Prior to Capital One Kip drove Comcast's social media monitoring and engagement strategy with the @ComcastCares team. This session will look beyond how to drive followers & engaging communities. It will look at how you can incorporate social into your innovation pipeline. Stay tuned, this is going to be exciting.



Check out the incredible speaker line-up to see who will be joining Kip.

Download The Latest Agenda