Lewis Goodwin

President and CEO
GoBank

Lewis Goodwin serves as President, CEO and Board member of Green Dot Bank, a single branch Fed member bank based in Provo, Utah. Lew is a licensed Certified Public Accountant with 30 years of banking experience; previously he held senior positions with Daimler Chrysler Financial Services, Toyota Financial Savings Bank, Medallion Bank, Providian Bank and US Bank, formerly West One Bank, Utah.

Green Dot Corporation is a leading prepaid financial services company providing simple, low-cost and convenient money management solutions to a broad base of U.S. consumers nationwide. Go Bank is a mobile-based fully featured DDA account for consumers nationwide. Green Dot also owns and operates the Green Dot Network, the nation's leading prepaid card reload network and is headquartered in Pasadena, California.

Check out the incredible speaker line-up to see who will be joining Lewis.

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2014 AGENDA: Day 1: Mobile Day

Friday, March 4th, 2016

11:55 Beyond Servicing PANEL: How Do You Use Mobile For Acquisition & How Do You Monetize It?

Mobile has hit a new era. The majority of North American Financial Institutions have a mobilized website and some sort of App strategy. Now it is time to move beyond the basics and look at how we can leverage what we already have in place. This session will investigate:

• What else is there? What advantage / benefits do experience based interactions offer financial services?
• What are the next level of services that customers want?
• Data tells us customers are 3x more likely to use mobile influence offline- how can we leverage that for apps?
• Responsively designed app? There are different ones for websites
• Intelligently adjust to Android, iPhone, Windows etc
• App v mobile websites: time/ resource dedication
• Focus on which operating systems, what the differences are and how to get the best from each one without requiring a huge amount of bespoke work on each area