27 - 29 April, 2014
Microsoft , Singapore, FL
Lorenz JakoberSenior Product Marketing Manager
Lorenz is responsible for the product marketing of Akamai’s Web Experience product line and has a wealth of experience in web and mobile application design, performance optimization, usability, and delivery. Prior to joining Akamai he drove mobile product marketing strategy for Compuware Gomez. In past positions he focused on customer acquisition, retention, and market research at mobile application delivery platform and media companies. He is an avid spokesperson and blogger on the topic of mobile and web performance and has recently been featured in industry publications including Mobile Commerce Daily, VentureBeat, InformationWeek, PC World, Digiday and MediaPost.
With the ongoing competitive pressure to deliver richer content and more features, how can you also meet user expectations for faster performance? What are the latest tools to adapt content delivery to each user’s “situation”: mobile device type, browser, operating system, and connection quality?