NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

Array

Martha Acworth


CMO
Salem Five Bank


09:35 Multi-Channel Branding: Integrating Website, Social and Branch Experience Across Virtual and Physical Delivery

Why Did Financial Brand Rank Salem Five Bank’s Website #1 In The Industry? A community bank in the Boston region topping a list full of national and global players? Because they listen, to
the needs and wants, likes and dislikes, of their target customers. Deep client insights have informed not just website design, and a social media presence, but the design of the branch experience as well, including a new boutique banking model. A holistic brand experience across convergent brand channels is essential to make the connection between the virtual and bricks and mortar experience. This session will address:

• Informed strategy in content and design - an affordable approach including competitive audits, user experience testing, and “listening posts”
• Continuous optimization - using data and analytics, practice and procedure, to draw valuable insights that help evolve your web site, and your brand, daily.
• Powerful branding opportunities across channels - from web tools like Live Chat and video content, to social media promotions, to distinctive community engagement and the critical store experience.


Check out the incredible speaker line-up to see who will be joining Martha.

Download The Latest Agenda