NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL


Matt Leger

National Director of Mobile
Matt Leger is a National Director of Mobile at Yahoo. In his more than 15 years in the media industry, Leger has successfully launched and managed profitable business units through the development of strategic plans and the creation and implementation of tactical strategies that meet the needs of his client partners. Prior to Yahoo, Matt worked at Comcast on the Media360 team and was responsible for bundled sales of Comcast emerging Digital media platforms including iTV, & xfinityTV and mobile.

11:55 Beyond Servicing PANEL: How Do You Use Mobile For Acquisition & How Do You Monetize It?

Mobile has hit a new era. The majority of North American Financial Institutions have a mobilized website and some sort of App strategy. Now it is time to move beyond the basics and look at how we can leverage what we already have in place. This session will investigate:

• What else is there? What advantage / benefits do experience based interactions offer financial services?
• What are the next level of services that customers want?
• Data tells us customers are 3x more likely to use mobile influence offline- how can we leverage that for apps?
• Responsively designed app? There are different ones for websites
• Intelligently adjust to Android, iPhone, Windows etc
• App v mobile websites: time/ resource dedication
• Focus on which operating systems, what the differences are and how to get the best from each one without requiring a huge amount of bespoke work on each area

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda