NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

Array

Matt Leger


National Director of Mobile
Yahoo!


11:55 Beyond Servicing PANEL: How Do You Use Mobile For Acquisition & How Do You Monetize It?

Mobile has hit a new era. The majority of North American Financial Institutions have a mobilized website and some sort of App strategy. Now it is time to move beyond the basics and look at how we can leverage what we already have in place. This session will investigate:

• What else is there? What advantage / benefits do experience based interactions offer financial services?
• What are the next level of services that customers want?
• Data tells us customers are 3x more likely to use mobile influence offline- how can we leverage that for apps?
• Responsively designed app? There are different ones for websites
• Intelligently adjust to Android, iPhone, Windows etc
• App v mobile websites: time/ resource dedication
• Focus on which operating systems, what the differences are and how to get the best from each one without requiring a huge amount of bespoke work on each area


Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda