NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

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Melanie Woods


Digital Product Manager
UMB Financial Corporation


15:05 Driving Digital Adoption

How Do You Convert The End User Into Using Online Channels Instead Of Traditional Channels?

Are you trying to move customers from high-cost traditional channels to low-cost digital channels? If the answer is yes, this is the session for you. Still not sure if it’s more important than spending time at the pool? Well, try this on for size. You’ll not only learn how to migrate customers, but also how to increase share-ofwallet at the same time, without increasing cost or needing anything from IT. Learn all of this first-hand from the strategist at UMB Bank that designed and implemented the program.

• How to migrate customers to digital (online, mobile, ATM)
• How to increase share-of-wallet while doing so
• How to measure it
• Shocking results


Check out the incredible speaker line-up to see who will be joining Melanie.

Download The Latest Agenda