NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

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Melanie Woods

Digital Product Manager
UMB Financial Corporation
Melanie Woods joined UMB in 2010. As Digital Product Manager for UMB’s Consumer Banking department headquartered in Kansas City, Mo., Melanie is responsible for overseeing the digital strategy for the consumer line of business. She is a leader, visionary and business strategist with an extensive marketing background. Prior to joining UMB, Melanie was employed by 15miles. At this Overland Park-based interactive agency, Melanie was responsible for social media strategy and execution for clients such as Farmers Insurance and many more. Prior to 15miles, Melanie worked as a Senior Marketing Manager for Staples in the Corporate Marketing division. Melanie earned a Bachelor of Fine Arts degree in Visual Communications from Kendall College of Art and Design and a Master of Business Administration degree in Global Enterprise Management from Jones International University. She is a member of the Social Media Club of Kansas City, the past president of the Business Marketing Association, and is currently an active participant in the Alzheimer’s Association initiatives.


15:05 Driving Digital Adoption

How Do You Convert The End User Into Using Online Channels Instead Of Traditional Channels?

Are you trying to move customers from high-cost traditional channels to low-cost digital channels? If the answer is yes, this is the session for you. Still not sure if it’s more important than spending time at the pool? Well, try this on for size. You’ll not only learn how to migrate customers, but also how to increase share-ofwallet at the same time, without increasing cost or needing anything from IT. Learn all of this first-hand from the strategist at UMB Bank that designed and implemented the program.

• How to migrate customers to digital (online, mobile, ATM)
• How to increase share-of-wallet while doing so
• How to measure it
• Shocking results


Check out the incredible speaker line-up to see who will be joining Melanie.

Download The Latest Agenda