NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

Array

Michal Panowicz


Managing Director | Products, Digital Channels and Marketing
mBank


00:05 Developing A Roadmap For Delighting Customers In An Increasingly

The retail banking and financial services customer has changed and changed at pace. You have to run very fast just to keep up and the complexity of what makes a great experience keeps increasing. Whether it be through mobile, social, online, on the phone or in branches, the digital game just got a whole lot more interesting. So how do you join the dots together? With a leading thought leader in this space and one of our Advisory Board members, attend this session hear:

• Developing a step by step guide to understand your customer journey and shift from channel obsessed to customer obsessed: bringing the customer into everything you do
• Discovering how to join the dots together to encourage loyalty by implementing cross channel CRM, analytics and business intelligence
• Getting to grips with the tools & techniques out there to get a better handle customer behavior and interactions with FI’s
• Implementing a marketing strategy that is fit for purpose depending on the target audience and creates a truly personalized customer experience
• Determining how to ensure you deliver a consistent brand message across different channels, regardless of how different they medium may be


Check out the incredible speaker line-up to see who will be joining Michal.

Download The Latest Agenda