NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL


Mitch Rose

Financial Service Digital Consultant
Before his recent consulting work for American, Asian, and Australian financial services firms, Mitch was the VP, Strategic Initiatives at Prudential, where he led the Content, Social Media, Mobile, and Digital Analytics, Research, and Innovation teams for the in-house digital agency. While there, he created the content and social media teams, oversaw the launch and redesign of numerous websites and tools, and provided strategic direction for the digital marketing initiatives of Prudential businesses and corporate groups.

15:00 Content Transformation: Implementing Highly Targeted Content Across Multiple Areas Of Distribution

Engineers may have figured out how to seamlessly distribute content across digital channels and even transform print into digital formats, but the efficient creation and adaptation of copy is still a struggle in many companies. We’re gaining new ways of managing our messages, distributing them, and displaying them in clever ways on multiple screens, but old methods of developing content, sending it though marketing review, and adapting it may not be enough. This session will address:
• How the traditional models of developing content in large enterprises with very independent LOBs is inefficient.
• Advanced content distribution presents branding challenges.
• The customer’s single view of a multiple-LOB brand and his/her expectations of content and brand consistency.
• Creating a new model of content development, adaptation, and distribution.

Check out the incredible speaker line-up to see who will be joining Mitch.

Download The Latest Agenda