Mushter Moin

Head of e-Business Commercial Markets
The Hartford

Mushter Moin is the Head of E-Business Commercial Markets at The Hartford, where he leads the development, prioritization, monetization and execution of the digital agenda for The Hartford's Commercial segment and its individual lines of business. He is accountable for the development, deployment and management of digital assets, capabilities, campaigns, processes and experiences to increase penetration of target audiences and adoption of self service capabilities. He provides business oversight for Commercial digital investments and channel management practice.

Check out the incredible speaker line-up to see who will be joining Mushter.

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2014 AGENDA: Day 1: Mobile Day

Friday, March 4th, 2016

08:45 PANEL: Building For Mobile First-How Do You Prioritize What To Include On Mobile Vs. Tablet Vs. Online?

More than ever before, consumers are moving between different media channels, platforms and devices to make get the most out of their time. According to Google, over 90% of people switch between digital devices in order to accomplish tasks. What additional data does this provide? How do financial institutions take and use this to create a more personalised customer experience?

Takeaways include:
• What are the top features & functionalities to focus on for each device type?
• How Will That Shift In The Next 2-3 Years?
• Historically financial services only had transactional data to analyse trends, now they have a wealth of information on customer touch points - but how do you use this to improve customer experience?
• The year of the mobile has been – and continues. Huge growth in mobile usage provides even more data but how do we understand how mobile changes customer behavior?
• Customers are using multiple devices and visiting sites more frequently – how do financial services adapt to this?
• How far can you push personalisation without creating a disjointed customer journey?