NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL


Natalie Taylor

Vice President of Marketing
Wedbush Securities Inc.
Natalie Taylor-Grasso is Vice President and Head of Marketing for Wedbush Securities. A member of the Wedbush Executive Management Committee, and Chair of Wedbush’s Corporate Giving Program, she manages the dedicated Corporate Marketing group and oversees the firm’s marketing, advertising, corporate communication, public relations, social media as well as all philanthropic and event activities. Prior to joining Wedbush in 2006, Natalie was with PSB Marketing, a marketing agency specializing in financial institutions, and The Creative Lab, a boutique advertising agency with a successful niche focus in branding credit unions. She is a Direct Marketing Association Certified Marketing Professional™, and holds a Bachelor of Arts in Communications with a concentration in Advertising from California State University, Fullerton. Natalie was a finalist for the 2013 Los Angeles Business Journal’s “Women Making a Difference” Rising Star Award, and is currently a member of the Securities Industry Markets Association’s Marketing Manager and Social Media Manager Committees, the American Marketing Association (AMA), the National Association for Female Executives (NAFE), and the CA Jump$tart Financial Literacy Coalition.

23:20 Using Customized Social Media Content And Digital Channels To Customize The User Experience

As a member of the Wedbush Executive Management Committee, and Co-Chair of Wedbush’s Corporate Giving Program, Natalie Taylor manages the firm’s dedicated marketing group and oversees the firm’s corporate communications and is responsible for the planning and execution of all marketing, advertising, and media relations activities.

Natalie Taylor takes an innovative approach to marketing, implementing social media and digital strategies that support traditional campaigns while providing a consistent brand message. Wedbush was one of the first financial institutions to fully embrace social media - approving it for business use firmwide. This session will go into her many years of social media experience to discuss how to create personalized & customized user experiences.

Check out the incredible speaker line-up to see who will be joining Natalie.

Download The Latest Agenda