NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

Array

Nick Christy


SVP Enterprise Technology
R2integrated


14:40 Solving Compliance Across Channels

When the number one goal of providing an engaging customer experience is delayed, hindered or otherwise challenged because of privacy and compliance regulations, it’s difficult to advance in digital maturity as well as efficient lead nurturing. Managing multiple sites and digital channels exponentially increases the margin for error with regard to updating compliance copy and digital assets. R2i will discuss the considerations, strategy and long-term value of using a marketing cloud to address compliance challenges across multiple digital properties.
Takeaways:
- Defining the reference architecture and marketing cloud that connects all digital channels
- Building a compliance messaging and digital asset roadmap
- Aligning compliance KPIs with customer experience objectives
- Applying the right marketing cloud solutions to the KPIs
- Integrating channels and technologies for a streamlined approach



Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda