NetFinance 2014 (past event)

27 - 29 April, 2014

 Microsoft , Singapore, FL

Array

Nick Christy

SVP Enterprise Technology
R2integrated
As SVP, Enterprise Technology at r2i, Nick Christy plays a strong role in the company’s technology footprint. He has experience leading and architecting large scale system development efforts as well as the ability to scale solutions to size for smaller organizations. He has successfully led large development efforts for clients such as: University of Michigan, PHH, Penton Media, Microsoft, Forbes.com and Time Warner Cable.

Nick is recognized as a leader in the Open Source community, speaking at conferences on DotNetNuke Enterprise Deployment and Open Source in the Enterprise. He has a strong background in vast development languages, including: c++, .NET, Java, Ruby on Rails, PHP, and Perl. He also has broad experience in DB development and design having worked on Sql Server, Oracle and MySQL.
Nick holds a Computer Science degree from Frostburg State University, as well as a minor in Accounting and a Software Development Certificate. While not working on the latest technology projects, he enjoys spending time with his wife Ashley and son Landon. He is also an avid Ravens, Orioles and Terps fan.



14:40 Solving Compliance Across Channels

When the number one goal of providing an engaging customer experience is delayed, hindered or otherwise challenged because of privacy and compliance regulations, it’s difficult to advance in digital maturity as well as efficient lead nurturing. Managing multiple sites and digital channels exponentially increases the margin for error with regard to updating compliance copy and digital assets. R2i will discuss the considerations, strategy and long-term value of using a marketing cloud to address compliance challenges across multiple digital properties.
Takeaways:
- Defining the reference architecture and marketing cloud that connects all digital channels
- Building a compliance messaging and digital asset roadmap
- Aligning compliance KPIs with customer experience objectives
- Applying the right marketing cloud solutions to the KPIs
- Integrating channels and technologies for a streamlined approach



Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda